Privacy Policy / Privacy Notice

Who We Are

Company / Brand name: PARANA USA DBA PARANA JEWELS

Website: WWW.PARANAJEWELS.COM

Privacy contact email: CUSTOMERS@PARANAJEWELS.COM

Information We Collect

We collect the following types of personal information when you visit our store, make a purchase, or contact us:

2.1 Information You Provide Directly

• Full name
• Email address
• Phone number
• Shipping and billing address
• Payment information (processed securely by Shopify Payments / Stripe — we do not store card data)
• Order history and purchase preferences
• Messages and inquiries submitted via contact forms or chat

2.2 Information Collected Automatically

• IP address and approximate location
• Browser type, operating system, and device
• Pages visited, time on site, and browsing behavior
• Cookies and similar tracking technologies (see Section 7)
• Referring source (ad, social media, organic search)

2.3 Information from Third Parties

• Social media data if you log in with Facebook, Google, or other platforms
• Data from analytics services such as Google Analytics and Meta Pixel

How We Use Your Information

We use your personal information for the following purposes:

3.1 Primary Purposes (Required to Provide the Service)

• Process and manage your orders, payments, and shipments
• Communicate order status and tracking updates
• Provide customer support and handle disputes or returns
• Verify your identity and prevent fraud
• Comply with legal and tax obligations in the U.S. and Mexico

3.2 Secondary Purposes (You May Opt Out)

• Send you newsletters, offers, and promotions by email
• Display personalized ads on social media and search engines (retargeting)
• Analyze purchase patterns to improve our product catalog
• Conduct satisfaction surveys

To opt out of secondary purposes, contact us at:

OPTOUT@PARANAJEWELS.COM

Legal Basis for Processing

4.1 United States (Federal and State Law)

Processing is based on:

• Contract performance: to process orders and deliver the service
• Legitimate interest: fraud prevention and security
• Consent: for email marketing (you may withdraw consent at any time)
• Legal compliance: tax, accounting, and regulatory obligations

For California residents: we comply with the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). See Section 9.

Sharing Your Data With Third Parties

We do not sell your personal information. We may share it only with:

5.1 Essential Service Providers

• Shopify Inc. — e-commerce platform (order and payment processing)
• Stripe / PayPal — payment processing
• FedEx / UPS / DHL — logistics and shipping carriers
• Mailchimp / Klaviyo — email marketing platform (if applicable)
• Google LLC — web analytics (Google Analytics)
• Meta Platforms Inc. — advertising (Meta Pixel)

5.2 Authorities and Legal Compliance

• Government authorities when required by law, court order, or applicable regulation in the U.S.
• To protect our legal rights, prevent fraud, or respond to claims

5.3 International Transfers

As we operate in both the U.S. and Worldwide, your data may be transferred between countries. We ensure all such transfers comply with applicable U.S. law, including contractual data protection clauses.

Data Retention

• 7 years in the U.S.
• Customer account data: while the account is active + 2 years
• Marketing data: until you withdraw your consent
• Security and anti-fraud logs: 12 months
• Session cookies: until browser is closed; persistent cookies: up to 24 months

Cookies and Tracking Technologies

We use first-party and third-party cookies to enhance your experience, analyze traffic, and show you relevant advertising.

Types of Cookies We Use

• Essential: required for store functionality (cart, session, checkout)
• Analytics: Google Analytics — measures traffic and user behavior
• Advertising: Meta Pixel, Google Ads — enable retargeting and conversions
• Functional: remember language and currency preferences

You can manage your cookie preferences through the consent banner on our site or by configuring your browser settings. Please note that disabling certain cookies may affect store functionality.

Data Security

• SSL/TLS encryption on all website communications
• Shopify PCI DSS Level 1 compliance for payment processing
• Access to personal data restricted to authorized personnel only
• Security monitoring and unauthorized access detection

In the event of a security breach affecting your data, we will notify you in accordance with applicable law.

Your Rights

9.2 Rights Under CCPA/CPRA (California Residents)

• Right to know what personal information we collect, use, disclose, and sell
• Right to delete your personal information
• Right to opt out of the sale or sharing of your data (we do not sell your data)
• Right to non-discrimination for exercising your rights
• Right to correct inaccurate personal information

To exercise your rights under CCPA/CPRA, contact us at:

CUSTOMERS@PARANAJEWELS.COM

We will respond within 45 calendar days. We may extend this period by an additional 45 days by notifying you in writing.

9.3 Rights for Residents of Other U.S. States

We recognize similar rights for residents of Virginia (VCDPA), Colorado (CPA), Texas (TDPSA), and other states with active privacy laws. Contact us to exercise any applicable right.

Children's Privacy

Our store is not directed to children under 13 (U.S.).

We do not knowingly collect personal information from minors. If you are a parent or guardian and believe your child has provided us with personal data, please contact us immediately and we will delete it.

Third-Party Links

Our site may contain links to third-party websites. We are not responsible for the privacy practices of those sites. We encourage you to review their independent privacy policies.

Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, applicable law, or services. When we make material changes, we will notify you by:

• A prominent notice on our store
• An email to the address registered on your account
• Updating the "Last updated" date at the top of this document

Continued use of our store after changes are published constitutes your acceptance of the updated policy.

Contact Us & Supervisory Authorities

Contact Information

Supervisory Authorities

USA (Federal): Federal Trade Commission (FTC) — www.ftc.gov

California: California Privacy Protection Agency (CPPA) — www.cppa.ca.gov